Revolutionizing CRM Efficiency and Collaboration – Why we built the AE360 Compagnion

AE360 is an innovative application designed to enhance the productivity of Account Executives, Sales Managers, Sales Representatives, and Service Employees. By integrating data from various sources and providing a user-friendly interface, AE360 offers a comprehensive view of customer accounts and the installed base with a wide array of aligned data and a growing number of data sources.

Reports estimate up to 10% annual revenue loss are caused by poor data in CRM. But inefficiencies in the CRM process also mean lost opportunities and critical insights that stretch across departments.

Efficiency at Your Fingertips

AE360 aggregates customer data from numerous sources and presents it in a clear, intuitive user interface. Sales representatives can spend up to 9% of their time on manual customer and sales data entry or search. To combat these efficiency drops, AE360 was created as a custom-built solution specifically for Siemens Healthineers, ensuring extensive integration potential and alignment with specific business needs.

Seamless Collaboration for Enhanced Business Opportunities

The consolidated view of data provided by AE360 enhances collaboration between departments, creating more business opportunities. By having all relevant information in one place, teams can work together more effectively and make informed decisions quickly. The ability to start hybrid engagement campaigns was just recently added and supports new ways of approaching our customers.

Dynamic Components and Modular Architecture

AE360 uses design components and a modular architecture to build a flexible and detailed CRM data visualization system. This approach ensures that the app is optimized for mobile and web processes without losing complexity. And we extend this system to our other applications, making them easy to use while optimizing performance and extending capabilities.

The ability to create new features in the software is a key aspect of AE360. This custom software is designed with a people-centered approach, ensuring an ongoing delivery of solutions. The exchange of knowledge between Siemens Healthineers and our software developers complemented each other in the best way, serving as an incubator for great business ideas that translated into user-validated data presentation in the app.

Global Reach for Unlimited Possibilities

After a successful launch, AE360 is now used by sales and service professionals in over 40 countries worldwide. Its optimization for both web and mobile devices ensures that users can access the application anytime, anywhere.

Sources:
https://venturebeat.com/data-infrastructure/report-44-of-crm-users-say-poor-data-quality-means-lost-revenue/
https://www.salesforce.com/news/stories/sales-research-2023/